Project overview
Gemeinsam für Gemeinwohl (GFG) is a non-profit organization composed of a committed group of individuals with diverse cultural interests. The organization aims to improve intercultural communication and acceptance while promoting species diversity, particularly focusing on the well-being of bees. The branding initiative for GFG is aimed at giving the organization a distinguished voice and a recognizable identity. The goal is to position GFG as a family and community-friendly organization that is easy to approach, steering away from being perceived as "hippy" or "extreme."
Role
Project Manager
Graphic Designer
GFG, a committed group for cultural interests, also promotes species diversity and is now being branded to give its cause a distinguished voice.
The symmetrical layout of the "G" letter, paired with its 45-degree gap, suggests a sense of harmony, which in turn suggests dependability.
Adding an eye to the design creates a focal point and conveys a message of vision and perception, reflecting the values of GFG and suggests that the logo is looking out for the viewer's interests.
