Comparison

Streamlining the magazine's visual elements involved consolidating various styles. This included establishing a primary font for headers and a distinct font for the body text. Additionally, a set of color rules was created to guide gradient levels, with defined exceptions to this rule. Logo elements were strategically incorporated throughout the entire magazine.

Old version

As you can see here, this is the previous version of "WohnSinn". Not only have there been editorial changes, but also several other modifications.

Font

To maintain consistency with the previous magazine, adherence to familiar parameters was ensured, including the font. In addition to incorporating a handwritten font resembling the new logo design, the body text font remains unchanged from the previous magazine.

Colour

To enhance visual emphasis throughout the magazine, the logo highlight colour is systematically incorporated using a 25% gradient (100% = important, 75% = less important, and so on). This consistent approach extends to other colours as well, where the rule of 25% is applied, ensuring a cohesive and harmonious colour scheme.

Social Media Creatives

The creation of media packages is crucial for the magazine. These packages are developed based on articles featured in the magazine, incorporating information about selected articles. The posts serve not only as a means for clients to promote the magazine but also to provide them with options for their next posts. Content creation can be challenging, especially when it's a secondary consideration.